Boston, MA -- (SBWIRE) -- 11/16/2012 -- "Global Banking Industry CEO Business Outlook Survey 2012-2013" is a new report by Timetric and VRL that extensively analyzes how media spend, marketing, sales strategies, practices and business planning are set to change in the banking industry during 2012-2013. This report provides the current size of the marketing and advertising budgets of banks and how spending by these financial institutions will change, providing insight into marketing behavior. In addition, the report also identifies future growth of banks and other financial institutions, and their merger and acquisition activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report provides access to information categorized by company size.
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- Executives from the global banking industry anticipate increased levels of consolidation over the next 12 months. Of all C-level respondents, 64% expect an 'increase' or 'significant increase' in M&A activity.
- According to C-level respondents, the three emerging markets that are expected to offer the strongest growth opportunities for the global banking industry in the next 12 months are China, India and Brazil.
- In total, 34% of C-level respondents expect an increase in their marketing budgets in 2012-2013, while 35% of respondents expect 'no change' and 28% anticipate a decrease.
The report features the opinions of global banking industry C-level respondents related to the following:
- Revenue growth and future developments in business structure
- Merger and acquisition activity
- Change in staff recruitment activity
- Key regions of growth
- High demand products and vital channels of growth
- Business concerns and success factors
- Annual marketing budgets and change in marketing expenditure
- Future spending outlook on media channels
- Marketing agency selection criteria
Reasons to Get this Report
- Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
- Identify the specific marketing approaches your competitors are using to win business.
- Better promote your business by aligning your capabilities and business practices with your customer's changing needs.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of banking industry companies.
- Project how the industry will grow, consolidate and where it will stagnate.
- Uncover the business outlook, key challenges and opportunities identified by banks and other institutional investors in the industry.
Companies Mentioned in this Report: Deutsche Bank, US Bancorp, HSBC, American Express, Commonwealth Bank.
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