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New Market Study, "Iran Consumer Electronics Report Q2 2014", Has Been Published

New Consumer Goods research report from Business Monitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 03/19/2014 -- Although the outlook for the Iranian consumer electronics market improved after the US lifted sanctions on handset imports in May 2013, the positive impact of the decision continues to be outweighed by economic and political challenges in the country. A further drag on sales growth comes from the government's extension of Rightel's monopoly over the 3G market until September 2014, which will limit the growth potential of 3G and sales of 3G-enabled devices. While the market is challenging for vendors, it does have many attractive underlying features, such as a large population and low penetration of PCs and smartphones, meaning significant opportunities still exist. Sanctions have resulted in some positive developments, for instance the creation of a local manufacturing sector, which has the potential to achieve scale by servicing a population of 74mn. We believe the market lacks the technical expertise to launch products that rival major international brands and consumers have already demonstrated an ability to acquire devices from neighbouring markets, meaning demand for domestically produced devices is low.

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