New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 04/03/2014 -- Despite high household penetration (99% in 2013), irons experienced a good performance, increasing by 7% in volume terms and 10% in current value terms in 2013. The mass arrival of Chinese imports over the last few years boosted sales in the category, forcing local manufacturers to invest in more added-value products and in encouraging consumers to own more than one device. As in most categories in small appliances, sales of irons are concentrated around Christmas and Mother's Day (May).
Euromonitor International's Irons in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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