Boston, MA -- (SBWIRE) -- 06/09/2014 -- With improving living standards, Taiwanese consumers are not solely concerned about price but are also gradually looking at product ingredients and safety. Due to increasing environmental awareness, consumers prefer natural and eco-friendly laundry care products.
Unilever Taiwan Ltd led laundry care with a value share of 24% in 2013. Its Bai Lan brand has a strong brand image as the company often engages in TV advertising and frequently launches new products. For example, Bai Lan and Snuggle launched standard powder detergents with fabric softeners and refreshing fragrances. Unilever Taiwan Ltd distributes via a wide range of channels and has visible shelf space.
Laundry care in Taiwan is expected to post a negative CAGR of 1% in constant value terms over the forecast period. Laundry care is mature and fragmented. As such, manufacturers are expected to enhance the functionality of products, product packaging and brand image to boost sales
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Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Taiwan with research from Euromonitor's team of in-country analysts.
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The Laundry Care in Taiwan market research report includes:
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- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?
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