Boston, MA -- (SBWIRE) -- 08/28/2014 -- In 2013, oral care did not experience any major notable movements, performing broadly in line with 2012. It saw continued growth across all categories, except those that were already in decline, namely dental floss and mouth fresheners.

Competitive Landscape

Colgate-Palmolive UK Ltd retained its leading position in 2013 with a 26% share and sales reaching GBP286 million. The company is a strong player in manual and battery toothbrushes, as well as in toothpaste and mouthwashes/dental rinses. In October 2012, Colgate-Palmolive entered the electric rechargeable toothbrushes category, exclusively available at Boots with its first Colgate ProClinical product. Following this, in 2013, it launched two other Colgate ProClinical models, made available through major modern grocery retailers.

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Industry Prospects

Over the forecast period, value sales are expected to grow at a CAGR of 2% at constant 2013 prices, to reach GBP1,203 million by 2018. Sales trends in each oral care category are not expected to witness any drastic changes, although battery toothbrushes sales growth is set to slow down further in volume terms and decline in value terms due to stronger competition from electric toothbrushes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in United Kingdom market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in United Kingdom?
- What are the major brands in United Kingdom?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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