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New Market Study Published: Bleach in Georgia

Fast Market Research recommends "Bleach in Georgia" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 06/24/2014 -- Bleach is one of the most stable categories of home care products on the market. Sales volume grew slightly in 2013. However, usage of white linen is reducing as more people prefer purchasing coloured linens and clothes that do not need bleach. Thus sales growth cannot be higher.

Competitive Landscape

The Procter & Gamble Co led the market in 2013 as in the previous year, but with a substantial increase in value share to reach 50% on the strength of its Ace brand. Al-Afrah Detergents East Syria with the brand called Alafrah accounted for 20% of the market, ranking second. Stupinskiy Khimicheskiy Zavod followed the Al-Afrah Detergents East Syria with a 10% value share. The latter is a new company on the Georgian market that sells the bleach Sanfor.

Industry Prospects

Current trends make it noticeable that 2-in-1 powder products - combining stain removers and bleaches together - will become more widespread as Georgian consumers tend to make purchasing decisions based on efficiency; they prefer universal products that can be used for more than one particular purpose. In addition, it is expected that disposable packaging will be produced to make it more convenient for consumers to deal with dosages of the bleach and stain removers.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Georgia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in Georgia?
- What are the major brands in Georgia?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Georgia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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