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New Market Study Published: Brazil Agribusiness Report Q4 2013

Fast Market Research recommends "Brazil Agribusiness Report Q4 2013" from Business Monitor International, now available


Boston, MA -- (SBWIRE) -- 10/28/2013 -- BMI projects Brazil consumer electronics spending will grow by about 11.7% in US dollar terms in 2013 to US$37.8bn. In 2013, sales of some consumer electronics devices have been hit by currency weakness and high household indebtedness, and this is expected to continue in H213. However, growth areas will include 4G smartphones, tablets, WI-Fi-enabled cameras and HD TV sets. The extension of the government's Lei Do Bem programme, to encourage local production of various products, should boost the availability of affordable smartphones and Huawei has already moved to take advantage of this. Brazil's hosting of the 2014 FIFA World Cup and 2016 Olympics Games will provide a boost to spending on devices ranging from handsets to TV sets and cameras. However, in 2013 we expect the Brazilian consumer to feel the effects of high levels of household debt and there are signs banks are becoming wary about increasing lending.

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Headline Expenditure Projections

Computer hardware sales: US$10.6bn in 2012 to US$11.1bn in 2013; +3% in US dollar terms. Our forecast downgraded, following slowdown in GDP growth and exchange rate decline hitting consumer spending. .

AV sales: US$10.8bn in 2012 to US$11.6bn in 2013, +68% in US dollar terms. Forecast in US dollar term unchanged, with large flat-panel TV sets expected to receive a boost from the 2014 FIFA World Cup.

Mobile handset sales: US$12.5bn in 2012 to US$15.1bn in 2013, +21% in US dollar terms. Long-term forecast in US dollar terms upgraded, following the passing of tax incentives encouraging local production to lower prices for smartphones in 2013-2014.

Risk/Reward Rating

Brazil's score is 61.2 out of 100.0, which makes it second place in our latest Americas Consumer Electronics Risk/Reward Ratings (RRRs) table. The country's huge potential market means its relatively high industry rewards score should be maintained over coming quarters. BMI expects Brazil to be one of the region's most dynamic markets over our forecast period, with digital upgrades ahead of the 2014 football World Cup and the 2016 Olympic Games providing further momentum.

Key Trends and Developments

- The Brazil 2014 FIFA World Cup and 2016 Olympics Games are both expected to provide a huge boost to demand for digital TV sets and cameras, in what is already the world's fourth largest digital cameras market. Vendors are positioning themselves to take advantage. However, the government has had to modify the 2016 deadline for analogue signal switch-off in several parts of the country due to concerns that digital converters are too expensive for many consumers. The government mandated that all HD TV set models must come installed with converters by 2012 and said it would work with industry stakeholders to improve access to the devices.

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