Boston, MA -- (SBWIRE) -- 07/18/2012 -- In 2011 manufacturers continued to diversify their ranges of products, and introduced new product launches to stimulate the overall growth of coffee in the country. In addition, both local and international manufacturers tried to leverage advertising and marketing campaigns to deal with the increasingly intense competition, as well to establish their stronger presence. As a result, Vietnamese consumers had additional choices in terms of types and prices of coffee, and enjoyed various...
Euromonitor International's Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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