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New Market Study Published: Consumer Attitudes and Online Retail Dynamics in the US

Fast Market Research recommends "Consumer Attitudes and Online Retail Dynamics in the US" from Canadean, now available


Boston, MA -- (SBWIRE) -- 07/28/2012 -- Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.

Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in the US" is the result of Canadean's extensive market research covering the online retail industry in the US. It provides the magnitude, growth, share, and dynamics of the online retail market in the US. It is an essential tool for companies active across the US's online retail value chain and for new players considering entry into the US online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the US online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.

View Full Report Details and Table of Contents

What is the current market landscape and what is changing?
Due to the immense popularity of online retail purchases among US consumers, traditional retailers such as Wal-Mart and Dell have adopted online retail outlets as well. This can be witnessed by the fact the online retail landscape is dominated by a large number of multichannel retailers, engaged in mass merchandise retail, as well as specialized in the sale of apparel, homeware, stationery, and electronics. However, pure-play retailers lead the market in terms of revenues, with Amazon taking the lion's share of the market, generating online product revenues of USD 42 billion in 2011, 21.0% of online retail sales in the country.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period on their discretionary spending, and retail markets have been no exception. Whilst country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers' behavior have affected the online retail sector for different product categories.

Key Features and Benefits
Understand the consumer behavior and online trends in the US.

Companies Mentioned in this Report: L.L.Bean, Best Buy, Saks, Quirky

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