Fast Market Research

New Market Study Published: Deodorants in Italy

Recently published research from Euromonitor International, "Deodorants in Italy", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 02/04/2013 -- Deodorants sales are no longer characterised by seasonality, as they once were, when a peak in sales was registered during the warmest periods of the year. This trend drove sales up to 2009, due largely to the growing attention consumers are placing on their personal hygiene, although the first signs of stagnation were already evident in 2010 with an increase of less than 1% in current value terms across the category as a whole and no growth in 2011.

Euromonitor International's Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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