Boston, MA -- (SBWIRE) -- 06/24/2014 -- Antiparasitics/lice (head and body) treatments, which continued to account for a leading retail value sales share in dermatologicals in 2013, remained the main driver of the retail value sales growth seen by dermatologicals. Due to high unit prices of dermatologicals, most consumers mainly boost the growth of antiparasitics/lice (head and body) treatments and medicated shampoo. Depending on the region of the country, consumers tended to buy more of these products. Another category that registered healthy rate retail value sales growth in 2013 was nappy (diaper) rash treatments. Its performance was boosted by wide product distribution through modern and tradition retailers in Bolivia.
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South American Express SA (SAE) remained the leading player in dermatologicals in Bolivia in 2013, in accounting for a retail value sales share of 28%. The company supported its brands through strong advertising, promotion and distribution efforts. For dermatological issues, consumers that could afford it usually preferred to visit a doctor and follow their advice. The company targeted doctors, with its sales promotion team visiting doctors' offices to offer them incentives for recommending their brands.
Dermatologicals is set to post a CAGR of 6% over the forecast period, in terms of value sales at constant 2013 price. Cold sore treatments, topical germicidals/antiseptics, and antiparasitics/lice (head and body) treatments are expected to see the most dynamic retail value sales growth over the forecast period. Rising awareness of the availability of cold sore treatments and the affordability of these products will contribute to the category seeing good performance. Meanwhile, climatic conditions are expected to positively influence demand for topical germicidals/antiseptics and antiparasitics/lice (head and body) treatments.
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Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
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