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New Market Study Published: E-Retailing in the European Automotive Aftermarket

New Transportation research report from Datamonitor is now available from Fast Market Research


Williamstown, MA -- (SBWIRE) -- 05/10/2012 -- Online sales have increased rapidly in recent years, fueled by web-enabled devices, improved payment methods, broadband connectivity, and improvements in online retail offerings. The past few years have seen major retailers increasingly taking advantage of the channel, using it as a cost-effective platform to enter new countries and to boost sales and brand penetration in existing markets.

- Develop entry strategies for the online market, by learning of the most successful strategies that competitors have chosen and have been implemented.
- Improve online activities and boost revenue, by gaining insight into what consumers expect from a transactional website and online delivery options.
- Make decisions about your online products and service proposition, by uncovering how companies have diversified when using the internet for sales.
- Establish which products fit with your existing online portfolio, by studying the strategies of Europe's most successful online aftermarket retailers.
- Seize the gaps in the online market, by establishing what your competitors' online activities are, and where they are not active.

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The development of online services within the economies of developed and emerging countries points to a fundamental transformation of the aftermarket industry, where existing and new web platforms will become increasingly prominent.

Aftermarket companies should expect to see the following developments online: Product diversification by specialist retailers; Spread of service concepts using the co-operative network strategy; Cross-fertilization of aftermarket channels; Officially endorsed aftermarket channels for vehicle manufacturers.

Reasons to Get this Report

- Which countries have the highest penetration of Internet users?
- Which of your competitors or competitive distribution channels have no transactional websites in place?
- In which products should you consider diversification via an online medium?
- Where are the opportunities for you company in developing an online strategy?
- Who are the pureplay e-retailers and how are they succeeding?

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