Boston, MA -- (SBWIRE) -- 09/14/2012 -- Increasing concern over personal appearance among high and middle-income urban Peruvian men coupled with rising disposable incomes drove sales of products which could help to improve their looks. While in the past, the use of products such as skin care would have been viewed as unmanly; nowadays the perception has significantly shifted, also helped by advertising campaigns that feature local artists or sportsmen taking care of their personal image. In response, companies strive to provide a...
Euromonitor International's Men's Grooming in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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