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New Market Study Published: Other Hot Drinks in Argentina

Recently published research from Euromonitor International, "Other Hot Drinks in Argentina", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 07/10/2014 -- Argentina's price controls were imposed by former President Nestor Kirchner in 2008 and maintained by President Cristina Fernandez to contain surging inflation spurred by rising consumer demand amid a six-year economic expansion programme. During 2012, the government maintained price controls on yerba mate and limited retail sales to only two packs per person per ticket in the first quarter of the year. Yerba mate prices were allowed to rise by between 4-9%, well below the rate of real inflation. Therefore, yerba mate manufacturers focused on the export market, causing shortages in retail stores during the first quarter of 2012.

Competitive Landscape

Establecimiento Las Marias SACIFA and Molinos Rio de la Plata SA led the category in 2012 thanks to their strength in other plant-based hot drinks through well-known yerba mate brands. Establecimiento Las Marias has developed very strong brands, such as Taragui and Union, by continuously launching new products (packs combining the cup, the mate leaves and the straw), limited edition cans with a special dispenser (Union Bio) and by investing in promotional activities such as advertising, branded (vending-style) machines dispensing inexpensive hot water at petrol stations and in-store tags to attract attention to new product launches.

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Industry Prospects

Yerba mate will recover over the forecast period as government price controls started to weaken during the last semester of 2012. On the demand side, consumers worrying about rising inflation are expected to turn to less expensive coffee and tea options in the short term. There is little room for innovation in the category, but organic yerba mate is expected to grow at a faster rate in the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Other Hot Drinks in Argentina?
- What are the major brands in Argentina?
- What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
- What role does vending play in the hot chocolate drinks market?
- Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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