Fast Market Research

New Market Study Published: Poland Tourism Report 2014

New Consumer Goods research report from Business Monitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 06/24/2014 -- The ongoing tensions between Russia and Ukraine will substantially affect our forecasts over the next year or so, as Ukraine is traditionally one of the largest source markets for the Polish tourism industry, and also represented the most popular destination for outbound tourists in previous quarters. However, owing to the continued security issues represented by the Russian appropriation of Crimea, we have revised down our forecasts for these indicators, as we do not believe that as many Ukrainians will opt for costly foreign holidays, nor do we view Ukraine as an attractive holiday destination at present.

The Ukraine/Russian conflict represents the largest threat to the continued growth of the Polish tourism sector at present, as Ukraine has long been an attractive holiday destination (an estimated 1.16mn Polish tourists travelled there in 2013). Although we had previously forecast this number to increase in 2014, we are now downgrading our forecast to 1.07mn, as we do not expect Ukraine to be an attractive holiday destination in the short term. We expect the political situation to remain extremely volatile, as we fully expect Russia will continue its destabilisation efforts. In addition, there is a growing risk of violence breaking out between the government and separatist movements. We therefore are also downgrading our inbound forecasts for Ukrainians travelling to Poland on holiday. As recently as 2012, Ukraine was the second largest source market for inbound travellers to Poland; however, we now forecast inbound arrivals from Ukraine to decline to 1.6mn in 2014, placing Ukraine third behind Germany and Belarus among the top 10 markets by arrivals.

View Full Report Details and Table of Contents

The increasing number of hotels in Poland is likely to continue throughout our forecast period. Central and Eastern Europe is currently perceived as offering extremely attractive investment opportunities for hotel groups and other tourist-related industries - largely due to rising domestic...

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- United States Tourism Report Q3 2014
- Oman Tourism Report Q3 2014
- Kenya Tourism Report Q3 2014
- Costa Rica Tourism Report Q3 2014
- Brazil Tourism Report Q3 2014
- Saudi Arabia Tourism Report Q2 2014
- Travel and Tourism Business Confidence Report Q2 2014
- Hungary Tourism Report Q3 2014
- Thailand Tourism Report Q3 2014
- Hong Kong Tourism Report Q3 2014