Boston, MA -- (SBWIRE) -- 05/22/2012 -- Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in France. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other players across France.
- Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
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The total number of service stations in France declined by 3.8% to 12,051 sites in the year to January 2011. TOTAL has the largest service station network in France, followed by Intermarche and Carrefour. In 2011, TOTAL launched a new service station brand, TOTAL Access, to offer low fuel prices combined with premium fuels and other services.
Total fuel volumes sold through service stations in France increased by 1.0% in 2010 on the back of increased diesel sales, as petrol sales declined by 6.5%. Supermarkets dominate the service station market in France, with Carrefour, Intermarche, Systeme U, and Leclerc combined commanding a total volume share of 33.2%.
In France, a shop is present at 31.3% of service stations, giving it a much lower penetration than some its neighbouring markets. The number of sites with car wash facilities is relatively low in France, with car washes available at only a fifth of all service stations.
Reasons to Get this Report
- Who are the top five players in the French service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in France?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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