Boston, MA -- (SBWIRE) -- 11/21/2012 -- A detailed market research report on the Switzerland beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Switzerland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
There is a new interest in beer and the brewing tradition. The demand for variety is driving the growth of new local beers with new tastes

What are the key drivers behind recent market changes?
This trend has been caused by the frustration of Swiss consumers regarding the acquisitions of Swiss beer brands to foreign owned multinationals, and a renewed awareness of the Swissbeer tradition.

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What makes this report unique and essential to read?
The Switzerland Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Switzerland Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Looking back at 2011, the strong Swiss Franc put pressure on prices and increased imports from Germany, France and Portugal causing local brewers to lose volume.

Companies Mentioned in this Report: AUSLANDISCHE BIERE, FELDSCHLOSSCHEN GETRANKE, HEINEKEN SWITZERLAND AG, BRAUEREI LOCHER, BRAUEREI SCHUTZENGARTEN, RUGENBRAU AG, SONNENBRAU AG, AUEREI H. MULLER AG, BRAUEREI FALKEN AG

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