Fast Market Research

New Market Study Published: United Arab Emirates Consumer Electronics Report Q1 2014

Recently published research from Business Monitor International, "United Arab Emirates Consumer Electronics Report Q1 2014", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 01/28/2014 -- We expect the continued influx of visitors into the UAE as tourists and expatriate workers, as well as positive business sentiments and a private consumption outlook, will sustain demand for consumer electronics products across the three segments of PCs, AV devices and handsets. Over the next few years, we expect more product innovation, distribution channel expansion and aggressive marketing strategies from local and international vendors as they aim to take advantage of the market's strong growth outlook.

Headline Expenditure Projections

Computer Sales: US$2.2bn in 2013 to US$2.7bn in 2017. Windows 8 tablets and ultrabooks should provide growth, with consumers increasingly interested in services that can be used wirelessly.

AV Sales: US$1.4bn in 2013 to US$1.7bn in 2017. We believe flat-screen TV sets will remain the main growth driver.

Handset Sales: US$508mn in 2013 to US$694mn in 2017. Smartphone demand is rising rapidly, and will be further boosted by the strong take-up of 4G LTE subscriptions.

View Full Report Details and Table of Contents

Key Trends & Developments

A survey conducted by Plug Ins concluded that consumers in the UAE spend an average of AED3,000 on consumer electronics per year. This outcome is in line with BMI's data, which estimates the value of the consumer electronics market at around US$4bn in 2013. The first-of-its-kind survey looked at four key categories - smartphones, TVs, latops/tablets and cameras - and was conducted through multiple channels including online and across multiple stores. The survey also revealed 51.4% of the respondents believe their purchase decisions are affected by online reviews/research, compared with only 22.4% who suggest their purchases were affected by print media, while 59.2% said they are influenced by in-store communication prior to purchase.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Consumer Electronics in the United Arab Emirates
- Styling Agents Market in the United Arab Emirates: Market Profile to 2017
- Hair Colorants Market in the United Arab Emirates: Market Profile to 2017
- Shampoo Market in the United Arab Emirates: Market Profile to 2017
- United Arab Emirates Tourism Report Q1 2014
- Conditioner Market in the United Arab Emirates: Market Profile to 2017
- United States Consumer Electronics Report Q1 2014
- Perms and Relaxers Market in the United Arab Emirates: Market Profile to 2017
- Facial Care Market in the UAE to 2017
- The Future of the Savory and Deli Foods Market in the United Arab Emirates to 2017