Fast Market Research

New Market Study Published: Venezuela Food & Drink Report Q4 2012

New Food market report from Business Monitor International: "Venezuela Food & Drink Report Q4 2012"

 

Boston, MA -- (SBWIRE) -- 11/09/2012 -- Venezuela faces major political and economic uncertainty in the run-up to and immediate aftermath of the October 2012 presidential elections. Although real GDP growth came in at 5.6% y-o-y in H112, we still expect a sharp slowdown in growth in the second half of the year, as the country's current growth model, which is driven by pre-electoral fiscal and monetary stimulus, is unsustainable. Inflation will remain elevated, at the highest level in Latin America, and the operating environment will remain very precarious for foreign multinationals in the country.

Headline Industry Data (US$)

- Per capita food consumption forecast to 2016 = -33.2%.
- Alcoholic drink sales forecast to 2016 = -33.2%.
- Soft drink sales forecast to 2016 = -30.7%.
- Mass grocery retail sales forecast to 2016 = -31.1%.

Key Company Trends And Developments

Cargill to Launch Stevia-Based Truvia in Venezuela: In July 2012 Cargill announced plans to launch Truvia, its stevia-based table-top sweetener, in Venezuela. The move follows success for the brand in the US, where it has already gained around 13% of the market. The move into Venezuela means that Truvia will be available in seven countries on three continents, according to a statement released by the firm, and this would signal that Cargill is planning a full global roll-out. The decision to launch in Venezuela comes despite the poor business environment within the food and drink sector as well as limited prospects for change in the near term. Despite this less-than-promising backdrop, Venezuela remains relatively attractive for certain added-value sectors for which price controls and government interference are not a significant issue.

View Full Report Details and Table of Contents

Key Risks To Outlook

Election Uncertainty: The huge uncertainty surrounding policy trajectory beyond the election in October 2012 poses a significant downside risk to our growth forecast.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- Croatia Food & Drink Report Q4 2012
- Australia Food & Drink Report Q4 2012
- Kuwait Food & Drink Report Q4 2012
- Colombia Food & Drink Report Q4 2012
- Greece Food & Drink Report Q4 2012
- Turkey Food & Drink Report Q4 2012
- Vietnam Food & Drink Report Q4 2012
- Malaysia Food & Drink Report Q4 2012
- Germany Food & Drink Report Q4 2012
- Czech Republic Food & Drink Report Q4 2012