Boston, MA -- (SBWIRE) -- 06/13/2014 -- Retail tissue posted positive growth in retail value terms in 2013 at 9%. Nevertheless, it increased by only 2% in volume because of the maturity of its categories, which comprise toilet paper, paper tableware, kitchen towels and tissues. This volume growth rate was similar to the previous year, showing a close relationship to the population growth.

Competitive Landscape

Kimberly-Clark maintained its leadership of retail tissue in Mexico in 2013, accounting for 65% of total retail tissue value sales thanks to its wide product portfolio present in all categories. Its brands include Delsey, Kleenex, Petalo, Lys, Suavel and Vogue.

Industry Prospects

Given the large difference in the value shares of Kimberly-Clark (65%) and second place SCA Consumidor Mexico (13%), it is expected that Kimberly-Clark will continue to lead retail tissue over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Retail Tissue in Mexico?
- What are the major brands in Mexico?
- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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