Boston, MA -- (SBWIRE) -- 06/13/2014 -- Retail tissue posted positive growth in retail value terms in 2013 at 9%. Nevertheless, it increased by only 2% in volume because of the maturity of its categories, which comprise toilet paper, paper tableware, kitchen towels and tissues. This volume growth rate was similar to the previous year, showing a close relationship to the population growth.
Kimberly-Clark maintained its leadership of retail tissue in Mexico in 2013, accounting for 65% of total retail tissue value sales thanks to its wide product portfolio present in all categories. Its brands include Delsey, Kleenex, Petalo, Lys, Suavel and Vogue.
Given the large difference in the value shares of Kimberly-Clark (65%) and second place SCA Consumidor Mexico (13%), it is expected that Kimberly-Clark will continue to lead retail tissue over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Mexico with research from Euromonitor's team of in-country analysts.
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The Retail Tissue in Mexico market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?
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Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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