Boston, MA -- (SBWIRE) -- 07/21/2014 -- The growing nightlife and sporting culture continued to drive sales of sports and energy drinks in 2013, with the category registering total volume growth of 3%. Kenya is witnessing increasing demand for energy drinks among young urban consumers thanks to increasingly busy lifestyles and longer working hours.

Competitive Landscape

GlaxoSmithKline and its Lucozade brand led the category in 2013 with an off-trade volume share of 30%. The company's strong position can be attributed to widespread distribution, even via kiosks in residential areas, and affordable smaller packs.

Industry Prospects

Sports and energy drinks are expected to remain popular amidst the country's growing population and improving economy. As many Kenyan workers and middle-class households need foods and beverages to give them a boost, the category is expected to post a total volume CAGR of 3% over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in Kenya?
- What are the major brands in Kenya?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in Kenya?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Kenya?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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