Boston, MA -- (SBWIRE) -- 04/29/2014 -- 2013 saw a decline by 3% in current value. The category is suffering from the struggling economy as well as the shift of consumer preference towards cheaper products and price promotions. The high unemployment levels and the political instability, amongst other factors, are leading to a low level of confidence. Moreover, the increase in VAT from 21% to 22% is pushing the Italians' tight budgets further down. Within the category cheaper products like rim blocks and toilet care powder tablets are...

Euromonitor International's Toilet Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Toilet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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