Boston, MA -- (SBWIRE) -- 06/09/2014 -- Surface care value sales increased relatively strongly in 2013 as consumers are increasingly willing to spend on specific cleaners rather than just using "soap". Multi-purpose cleaners led growth as consumers looked for better quality surface cleaners rather than using dish detergent, laundry detergent or floor cleaners for other purposes.

Competitive Landscape

SC Johnson & Son continued to lead surface care value sales in 2013. Following its acquisition of Sara Lee Singapore in 2011, Kiwi Kleen continues to perform well as an established brand within surface care, especially floor cleaners. Although SC Johnson & Son has incorporated Mr Muscle into some of its Kiwi Kleen products, not many consumers have noticed.

Industry Prospects

Surface care constant value sales will grow over the forecast period. Multi-purpose cleaners and bathroom cleaners will lead growth as consumers are increasingly using these products, which help to make their chores easier. Apart from encouraging consumers to use these surface cleaners, the expected increase in the number of new flats will also contribute partly to growing value sales over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Singapore?
- What are the major brands in Singapore?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get This Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

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