Boston, MA -- (SBWIRE) -- 04/28/2014 -- Vitamins and dietary supplements posted a 23% increase in current value sales in 2013 to reach PKR1.6 billion. The recovery of the economy from recession and the convenience trend, which encouraged consumers to spend more on vitamins and dietary supplements, drove growth.

Euromonitor International's Vitamins and Dietary Supplements in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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