Recently published research from ERC, "World Cigarettes Brazil", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 09/18/2014 -- World Cigarettes Brazil focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Brazil, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
At 82.8 billion pieces, Brazil's cigarette market is the largest in Latin America but it is virtually half the size it was 22 years ago. The major problem has been contraband, which accounts for some 22.5% of total sales and amounts to 24 billion pieces currently. Thus, including non-duty paid sales, consumption levels are 6.8% up on 1990 levels.
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Per capita consumption in duty-paid terms is much lower than in neighbouring Argentina at 415 pieces and smoking prevalence is under 18% with just over a fifth of men and 15% of women smoking. Per capita consumption levels are expected to be down significantly on current levels by 2022 at 308 pieces.
Companies Mentioned in this Report: Souza Cruz S/A, Philip Morris Brasil S/A
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