The Countess Group - Marketing and Communications

New Podcast Episode: Why Use Market Research

In episode 14 of the “Market Your Business Like A Pro” podcast, Ken Countess interviews John La Rosa, a market research expert


Orlando, FL -- (SBWIRE) -- 01/02/2018 -- It's tempting to use market data you find online. But is it "good" data? Does it provide an accurate picture of the market?

Bad information can drive bad business decisions, which can be very costly - or even ultimately bankrupt a company.

In Episode 14 of the "Market Your Business Like A Pro" podcast, Ken Countess interviews market analyst John La Rosa. La Rosa's credentials include publication of over 300 industry and market studies, focusing on service and healthcare sectors. He has appeared on ABC, Fox, CNN and other major media.

The conversation focused on what pitfalls may exist and derail good decision making when using online data as a sole source of information.

The episode can be found at as well as on iTunes, the Apple Store, Google Play, and Podbean.

Produced weekly, the podcast provides listeners tangible tips to help them strategically grow their business.

"John does a great job of communicating the many reasons why someone should not rely on a quick search to make decisions about a company's direction," said Countess, managing director of The Countess Group and host of the podcast. "This episode underscores the importance of knowing the quality of one's online findings."

About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.

An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.

Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.

Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001. Certified by Constant Contact, a member of the Microsoft Partner Network, and an affiliate of vCita, and Citrix (GoToWebinar), TCG provides value-added services such as:

- Executive Coaching
- Keynote Speaking
- Marketing Workshops
- Consulting
- Strategic Marketing
- Marketing and Corporate Communications
- Email Marketing
- Social Media Marketing
- Public Relations
- Internet/Website Development and Optimization
- Customer Acquisition/Retention/Engagement
- Lead/Demand Generation

Learn more about Ken Countess and The Countess Group at

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Media Contact:
Ken Countess
The Countess Group