Albany, NY -- (SBWIRE) -- 10/20/2014 -- As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from the rest of the household. So today’s bedrooms need to be a clever combination of functional design with great storage where people can organise all their possessions as well as spend some leisure time. And in a tight space this calls for innovative solutions.

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Table of Content

Introduction

Definitions
Abbreviations

Executive Summary

The market
Figure 1: Consumer spend on beds and bedroom furniture, 2009-19
Market factors
Companies, brands and innovation
Figure 2: Distribution of beds and bedroom furniture, by value, by type of retailer, 2014 (est)
The consumer
Figure 3: Purchases of beds and bedroom furniture in the last three years, bought any, July 2014
Figure 4: Purchases of beds and bedroom furniture in the last three years, by category, August 2013 and July 2014
Figure 5: What people spent on bedroom furniture, July 2014
Figure 6: What people spent on beds and mattresses, July 2014
Figure 7: Where they bought bedroom furniture, July 2014
Figure 8: Where they bought beds and/or mattresses, July 2014
Figure 9: Attitudes to beds and bedroom furniture, July 2014
Figure 10: Target groups for beds and bedroom furniture, July 2014
Figure 11: Factors affecting choice of mattresses, July 2014
What we think

Trend Application

Trend: Minimise Me
Trend: Many Mes
Trend: Boomerang Generation

Issues and Insights

What is the role of brands in the bedroom furniture market?
The facts
The implications
What will retailers do to compete with online sellers?
The facts
The implications
Is better storage driving demand in the bedroom market?
The facts
The implications

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Internal Market Environment

Key points
70 million bedrooms in the UK
Number of bedrooms in each home
Figure 12: Number of bedrooms in homes, by tenure, England and Wales, 2013
Owner-occupiers have more bedrooms
Figure 13: Number of bedrooms, by household tenure, England and Wales, 2012/13
Bigger bedrooms in private homes
Figure 14: size of bedrooms, by household tenure, England and Wales, 2012/13

Broader Market Environment

Key points
Upward trend in house sales in 2014
Figure 15: Housing transactions, UK, by month, February 2013- July 2014
Looking ahead at housing transactions
Higher house prices lead to feel-good factor
Figure 16: All dwellings annual house price rates of change: country and regions, July 2014
Renters move far more often than home owners
Figure 17: House moves by tenure, 2009-13
Gradual uplift in spend on the home
Figure 18: Trends in activities done and considering to do, Spend money on my home (new kitchen, redecorate, new furniture etc), June 2012-June 2014
Figure 19: Trends in consumer sentiment for the coming year, January 2009-May 2014

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