Boston, MA -- (SBWIRE) -- 10/06/2014 -- The negative economic situation and the further decline of consumer confidence in 2013 helped 100% home delivery/takeaway to achieve further growth. Consumers see 100% home delivery/takeaway as a budget-friendly alternative to eating out and this meant that this category achieved further growth in 2013. The economy is not the only factor in the positive performance of this category. The further development of technology which facilitates easy and reliable ordering through electronic devices and smartphones is another major driver of growth, meeting consumers? increasing demand for convenience. Many consumers do not want to spend time in the kitchen preparing a meal and prefer a takeaway or home delivery instead.

Competitive Landscape

Pizza 100% home delivery/takeaway remained dominant in 2013 as the two leading companies in this category were the two major players in overall 100% home delivery/takeaway. Domino?s Pizza and New York Pizza Delivery are the leading players in terms of outlets, sales value and the total number of transactions. Pizza has a relatively high average price compared to other types of 100% home delivery/takeaway categories and Domino?s in particular has invested heavily in the expansion of the number of outlets and in the process managed to push out some smaller players. This expansion of the number of outlets has made Domino?s Pizza the number one player and has helped the company to further extend its value share to 17% of total 100% home delivery/takeaway in 2013.

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Industry Prospects

The outlook for 100% home delivery/takeaway remains very positive as value growth is projected to be higher than it was during the review period. Although the economy is expected to see a modest improvement which is likely to be a minor setback for the category, there are still plenty of positive influences on 100% home delivery/takeaway which will help the category to achieve growth. Technology will only become a more important factor and will help link consumer and 100% home delivery/takeaway outlets. It will create even more options for ordering food and beverages online and through smartphones and will make it even more convenient. Convenience will also continue to be a major driver as many consumers will further limit the time they spend in the kitchen which will benefit the development of 100% home delivery/takeaway.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Netherlands market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of 100% Home Delivery/Takeaway in Netherlands?
- What are the major brands in Netherlands?
- What is the most popular cuisine type in home delivery/takeaway in Netherlands?
- How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
- What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chained 100% Home Delivery/Takeaway, Independent 100% Home Delivery/Takeaway, Other 100% Home Delivery/Takeaway, Pizza 100% Home Delivery/Takeaway.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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