Boston, MA -- (SBWIRE) -- 09/12/2014 -- Away-from-home (AFH) products continued to see healthy growth in 2013, with a 4% value increase. This was primarily due to improving economic conditions, as national growth surpassed 2012 rates. In 2012, the Euro crisis, US debt uncertainty and weaker than expected growth in China had a negative effect on the performance of the Taiwanese economy. AFH products in turn had also experienced weaker growth as a result. With Taiwan's GDP growth reaching 3% in 2013, consumers of AFH products bolstered demand, as business, dining and other service industries directly benefited.

Competitive Landscape

Kimberly-Clark Taiwan remained one of the leading companies in AFH products in 2013, with a presence in key categories such as toilet paper, boxed facial tissues, paper towels and napkins. However, the increased presence of cheaper products from local players, such as Cheng Loong Corp, or even imports from China challenged the performance of Kimberly-Clark Taiwan in 2013.

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Industry Prospects

AFH products is projected to register a positive performance in the forecast period with a constant value CAGR of almost 3%. Improving economic conditions are the main driver for sustained growth. This will push local businesses to increase volume and value demand, as they are more able to provide better-quality products to their customers. Moreover, increasing tourist revenues will also increase local volume demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Away-From-Home Tissue and Hygiene in Taiwan?
- What are the major brands in Taiwan?
- What are the most important channels for away-from-home sales?
- What are the different applications for away-from-home wipers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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