Boston, MA -- (SBWIRE) -- 06/13/2014 -- In 2013 sales of concentrates fell further, with off-trade volume sales decreasing by 3%, and on-trade volume sales falling by the same amount. This performance was derived from the maturity of the category and the lack of product innovation. In addition, the economic crisis further contributed to the poor performance of concentrates, as Italian consumers, who had lower disposable incomes, reduced or avoided the purchase and consumption of anything which was not considered a necessity.
The main players in concentrates in 2013 remained Fabbri 1905 and Prontofoods, with a combined value share of 49%. In liquid concentrates Fabbri 1905 was the leader with a value share of 51%, whilst in powder concentrates Prontofoods was the leader with a 46% value share.
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Over the forecast period both on-trade and off-trade volume sales of concentrates are expected to decrease by a CAGR of 2%; however, the value performance is expected to be better, with a negative CAGR of 1% at constant 2013 prices in off-trade terms.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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