Boston, MA -- (SBWIRE) -- 10/22/2014 -- Increased marketing activities by producers and importers helped to drive the positive performance of fragrances in 2013. Producers and importers benefited from the rise in consumers' disposable incomes, increasing sales due to advertising and wider distribution. More consumers were able to afford products in the category, whilst established users traded up to higher-quality brands. Furthermore, as a result of increasingly urban lifestyles, most consumers were becoming more sophisticated in terms of their personal image, and gave priority to their public perception. These factors led to a rise in the number of consumers using fragrances in 2013, thereby resulting in the growth of the category.

Competitive Landscape

Elizabeth Arden led fragrances in 2013 with a retail value share of 4%. The company's brands, particularly 5th Avenue, are well-known and widely distributed, with high demand for its premium women's fragrances.

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Industry Prospects

Over the forecast period fragrances is expected to see a positive value CAGR of 2% at constant 2013 prices. Forecast growth is expected to be driven mainly by marketing activities, economic improvement and the sophistication of consumers, who will strive to improve on and maintain their personal image and public perception. Forecast growth will be further boosted by new consumers entering the category, especially from the growing young adult population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Nigeria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Nigeria?
- What are the major brands in Nigeria?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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