Boston, MA -- (SBWIRE) -- 06/23/2014 -- The 3% current value growth recorded in grocery retailers in Turkey during 2013 was a substantially better performance than the 2% current value CAGR recorded in the category over the entire review period. Improvements in the economic conditions in Turkey over the review period meant that many consumers had higher disposable incomes in 2013 and this made them more prepared to spend rather than save money. The increasing number of grocery retailers outlets in Turkey also had a significant impact in the extent of growth in grocery retailers towards the end of the review period, as the number of grocery retailers outlets increased by 1% in 2013, higher than the marginal CAGR recorded in this measure over the entire review period. In a highly competitive trading environment, many Turkish grocery retailers sought to achieve higher growth in terms of outlet numbers in order to establish and maintain a stronger presence in a higher number of towns and cities throughout the country as well as in different areas of the cities in which they are already present.
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The operator of Turkey's leading discounters chain BIM Birlesik Magazacilik AS maintained the leading position in grocery retailers with a 5% value share. Migros Ticaret AS, meanwhile, ranked second with a 3% value share. Both of these companies recorded positive growth in their value shares towards the end of the review period thanks to increases in the number of outlets they operate. The reason for BIM's leading position in grocery retailers in 2013 was the fact that it operates the highest number of outlets in grocery retailers, not to mention that it continues to benefit from the increasing consumer demand for discounters in general. In addition, the private label products offered by the company remain very successful and this ensured that the company was able to maintain its top ranking in grocery retailers position due to its strong position in a number of packaged food categories, including a high number of frozen processed food and dairy products categories. This was another factor behind the company's success in grocery retailers during 2013.
Grocery retailing in Turkey is expected to decline in constant value at a CAGR of -1% over the forecast period, with traditional grocery retailers expected to decline in constant value at a CGR of -4% as its proportion of total grocery retailers value sales is set to fall to 56% by 2018, down from 68% in 2013. Nevertheless, the -1% constant value CAGR expected in grocery retailers over the forecast period is expected to be a considerably better performance than the -6% constant value CAGR recorded in the category over the review period. This improvement is set to be due mainly to the improved performance of modern grocery retailers.
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The Grocery Retailers in Turkey market research report includes:
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