Boston, MA -- (SBWIRE) -- 02/06/2015 -- The value for money trend arrived in health and beauty specialist retailers in 2014. Two new retailers entered the market; one international and the other local. The international chain is called Flormar, which has its manufacturing plant in Turkey and is a multinational company. Flormar is not cheaper than Wow Cosmetics; however, it is less expensive than Mac. The other new retailer is the local company Sacara. These new retailers brought the value for money trend to health and beauty specialist retailers; this trend was previously evident in other markets, but not in health and beauty specialist retailers, until now.

Competitive Landscape

Super-Pharm (Israel) continued to lead health and beauty specialist retailers with a share of 39% in value terms in 2014, thanks to its competitive advantage in terms of number of outlets and a presence in almost all major areas. In addition, the company launched a new private label brand under the name Sunday in order to meet the needs of consumers for whom price is the first purchasing consideration. The company is putting a strong focus on marketing; for example ?Beauty City? exhibitions and annual summer sales. It covers the most popular health products, such as vitamins, medical treatment goods and baby products, with a large hygiene department.

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Industry Prospects

Health and beauty specialist retailers is expected to slightly decrease in the forecast period, with a negligible negative value CAGR at constant 2014 prices, reaching ILS11.1 billion. The reason for the decrease has to do with the entry of value for money retailers with competitive price strategies. This trend is expected to continue to strengthen in the market, as it has only just started.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How big is the Health and Beauty Specialist Retailers channel in Israel?
- Who are the leading retailers in Israel?
- How is consumers? desire to look good and stay health driving sales for health and beauty specialists?
- How are health and beauty specialists? product mixes being adapted to consumers? changing shopping patterns?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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