New Consumer Goods market report from Euromonitor International: "Home Furnishings in Germany"
Boston, MA -- (SBWIRE) -- 10/21/2014 -- Despite an uplift in consumer confidence stimulated by the gradual economic recovery in Germany, home furnishings did not manage to build on its strong sales performances of the previous three years. In 2013, value sales shrank slightly, mainly driven by increased competition in home furnishings, which in return put pressure on unit prices and led to overall sales decline. Nonetheless, value growth was polarised in 2013 between the different products and companies, with some brand manufacturers and retailers associated with home furnishings indicating robust sales in Germany.
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The leading player in home furnishings in 2013 continued to be IKEA Deutschland GmbH & Co KG with a value share of 10%. IKEA is particularly popular in Germany for home furnishings due its highly competitive prices and broad range of functional products. These resonate well with German consumers, whose purchasing behaviour in 2013 was characterised by frugality and a great appreciation of functional solutions. Consequently, in 2013, IKEA saw its value sales rise in Germany.
Over the forecast period home furnishings is expected to record a positive but marginal value CAGR, at constant 2013 prices. This performance and slowdown will be largely due to the gradual fall in the German population, with a projected decline of 1% to the end of 2018.
Home Furnishing Market Research
Analyse key trends and developments in Germany for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Table of Contents
Home Furnishings in Germany - Category Analysis
Product coverage: Indoor Living, Lighting, Outdoor Living.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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