Boston, MA -- (SBWIRE) -- 09/04/2014 -- Sales of sports nutrition products continued to rise in Romania in 2013, by 29% in current value terms, after a similarly high rise of 20% in 2012. Rapidly expanding gyms and sports centres help to boost sales of sports nutrition. The powder format of sports nutrition protein products is the largest, accounting for 56% of total value sales in 2013. However, this format is clearly losing ground against protein bars, which are more convenient for consumers.

Competitive Landscape:

In very fragmented sports nutrition, there are two important companies: Redis Co SRL with its protein-based products and Nutrivita SRL. Nutrition companies target young bodybuilders, although they tend to prefer professional bodybuilding products, such as those manufactured by Met-Rx, Weider or Gaspari Nutrition.

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Industry Prospects:

Sports nutrition in Romania is likely to remain confined to professional athletes and some occasional consumers, preoccupied with their bodies and their development via sports, and only collateral accidental interest from those who want to lose weight. As such, sports nutrition is expected to grow by only a 6% CAGR (constant 2013 prices) over the forecast period and it is likely to become increasingly concentrated, dominated by a few players with very good reputations.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports Nutrition in Romania?
- What are the major brands in Romania?
- What is the market size of Sports Nutrition in Romania?
- What are the major brands in Romania?
- Do consumers prefer powders, tablets, or RTD?
- Do consumers prefer protein, amino acid, whey, or creatine products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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