Source One releases report detailing the collaboration of marketing with strategic sourcing for increased profit
Willow Grove, PA -- (SBWIRE) -- 04/09/2014 -- (IndustrialPR.net) Willow Grove, PA (April 8, 2014) – Source One Management Services, LLC released its Marketing Insights Report today, outlining the benefits that a Strategic Sourcing department can provide to alleviate the challenges and burdens that Marketing Professionals face when overseeing agency relationships and managing multi-million dollar budgets. The report, titled Fueling Effective Collaboration: How Strategic Sourcing Delivers Results for Marketing Groups, highlights key industry trends and how the relationship between Sourcing and Marketing has evolved over the years.
The Source One Marketing Insight Report can be downloaded at http://www.sourceoneinc.com/downloads/Marketing-Sourcing-Insight-Report.pdf
"Traditionally, Marketing groups would only work with Procurement on tactical spend categories such as print materials and promotional items," states Kathleen Jordan, a Senior Project Manager at Source One Management Services, LLC. "We are beginning to see a shift in the landscape and Marketing groups need more support when it comes to their more strategic relationships that tie directly to a particular brand’s campaign." Jordan is Source One’s marketing spend category manager and oversees a team of consultants that serves as decision support for Marketing groups within Source One’s client base.
Decision support, along with benchmarking and contract management, are three core benefits that a Sourcing department can deliver to any Marketing group. The report explains these service offerings further, detailing best-in-class processes and methodologies that can be employed to optimize results – including gaining first access to supplier innovation, and increasing top-line revenue growth.
The analysis concludes by demonstrating these methodologies in action – with a case study on effective collaboration between these two diverse groups.
The report serves as the new standard for any Procurement Professional currently seeking an opportunity to strengthen their relationship with their company’s Marketing department and improve their department’s service offering. The report can be downloaded at http://www.sourceoneinc.com/marketing
About Source One
Source One Management Services, LLC is one of the most experienced and knowledgeable procurement service providers in the world. Source One offers customized and specialized strategic sourcing, supplier relationship management and supply chain services to a roster of Fortune 500 and mid-market clients. Source One helps supplement our clients’ time, expertise, and resources with experience, market intelligence, technology, and people to deliver tangible results and maximize value received from suppliers. For more information on Source One, visit us on the web at http://www.sourceoneinc.com
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