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New Report Offers Analysis and Insights on Single Lifestyles - UK - September 2017


Albany, NY -- (SBWIRE) -- 10/03/2017 -- Market Research Hub (MRH) has included a new report in its vast repository titled 'Single Lifestyles Trends- UK - September 2017'. As per the available figures, the number of singletons living alone in the United Kingdom has increased dramatically since the last ten years. National statistics show that nearly 13% of the household population in the United Kingdom were one person households. Even though the property prices in the city of London are high, the city displayed the highest proportion of one person households. This translates into the fact that more than a third of the households in the London city were occupied by just a single person. Even in other parts of the United Kingdom, the number of single person households has shown a rise since the last decade.

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This is a new demographic in the population and singles are redefining the lifestyle and thus having a dramatic impact on the way they spend their money. There is a marked shift from the traditional family units to single person households, and this has affected their spending and shopping habits. Thus, the companies ought to re-think their marketing strategies if they want to tap this huge segment of the population. However, connecting with potentially lucrative singles market is never easy and openly marketing to them based on their single status can often boomerang and become a huge mistake. It has been noted that there is a tendency to think of single people as a one single group and often wrong assumptions are made about their social situation and family life and what they aspire for. However, as various studies have demonstrated, most of the people are living a single lifestyle out of choice and are not forced by circumstances.

Singles are a lucrative opportunity for the marketing companies due to their relatively high disposable income and personal freedom. Such type of consumers are the dream of every marketing person and one should avoid targeting them based on their single status if one is selling something to them. Instead, singles should be treated as a diverse group of individuals and this unique segment of population should be targeted as per their own aspirations, attitudes, concerns and experiences rather than having pity on them for their single status.

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Inclusions of the Report

The report starts with an overview and definition and also has an executive summary in the beginning. Then the report goes on to explain how to appeal to the diverse singles market. Then information is given on the marital and dating status, July 2017 amongst the people in the United Kingdom. The report goes on to say that single life dents financial confidence amongst people. The report then gives data about satisfaction with current relationship status, by relationship and dating status, July 2017. The report then states the fact that singles are unprepared to pay for online dating and singles worry the most about paying bills. Thus, the report gives deep insights regarding the issues faced by singles. The report then goes on to explain how to appeal to the singles market and also gives a detailed demographic overview of the singles population.

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