Digital advances in fertility tracking and pregnancy tests are affording consumers more information than traditional testing products as they look to conceive, which brands could look to harness in order to grow the category further.
Albany, NY -- (SBWIRE) -- 10/04/2017 -- Market Research Hub (MRH) has included a new report in its database titled 'Family Planning and Pregnancy - UK - September 2017'. In this report, the state of family planning and pregnancy has been discussed in detailed with context to the United Kingdom. Research has indicated positive trends in the choices of contraception in the United Kingdom and the use of long-acting contraceptives is the most popular in the UK. Also, there is an increased use of contraceptive methods amongst the young people in the United Kingdom. However, still there are problems and United Kingdom still has high rates of unintended pregnancies and sexually transmitted infections as compared to other countries in the European region. A worrying trend is the rise of sexually transmitted infections and unintended pregnancies among adults who are over 40, as the rates of divorce increase. As per a credible survey done in the United Kingdom, over 75% of women aged between 16-49 years and men aged between 16-69 years were using some form of contraception, with the contraceptive pill and the male condom being the most preferred choices.
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It has also been found out that between the years 2005 and 2010, there has been an increase in women using long-acting methods of contraception. The contraceptive pill is the most common method of contraception and the use of condoms was declining. This may be also the case due to the failure rates of 10% for male condoms among the adults and higher amongst the teenagers. Also, the survey revealed that married or cohabiting women are more likely to use contraception as compared to single women and divorced, separated or widowed women. Surgical methods such as sterilisation are not that popular amongst the population in the United Kingdom. Also, a research revealed that an increasing number of women were opting for hormone implants for contraception. Also, the use of contraception pill declined steeply with age, and less number of women in their late 40s were inclined to the contraception pill as a method of contraception.
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Inclusions of the Report
The report starts with an overview and gives information on the type of products covered in this report and what products have been excluded. The report also contains an executive summary that gives the findings of this report in a nutshell. The reports points out to the fact that as the birth rates in the United Kingdom decline, there is a slowdown in the value sales growth of pregnancy and ovulation tests. The report then gives the combined UK retail value sales of pregnancy and ovulation tests, 2014-17. The report also states the UK retail value sales of family planning products, by segment, 2016. The companies and brands that are operating in the contraception market are also listed in this report. The report also gives the combined UK retail value sales of pregnancy and ovulation tests, by brand, year ending June 2017. The report also reveals the fact that information is sought online and is mostly preferred with related to the contraception usage.
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