In today’s modern dynamic world, digital out of home has changed the face of outdoor advertising. Digital out of home encompasses a variety of screen shapes, sizes, and levels of interactivity. There is a huge demand for digital out of home, which is growing as a medium for promotion among the large masses.
Pune, India -- (SBWIRE) -- 04/02/2018 -- The Digital Out of Home Market to Grow steadily at a CAGR of +11% during the forecast period.
Programmatic advertising has a major role in the overall digital out of home market. The programmatic advertising platform is an online auction where media buyers specify their targeting requirements, such as audience demographics, time of day and location, as well as their budgetary constraints. According to a survey conducted by the Digital Place Based Advertising Association (DPAA) (US), 39% of media buyers are interested in purchasing programmatic platforms for digital out of home advertising.
The objective of the report is to gather important market data and offer insights about the trends and opportunities of the global market to the readers. The report categorizes the market in a detailed manner to offer thorough insights about the facets responsible for augmenting as well as restraining the market growth. The research report on global market also inspects the indicators in the market that are vital to represent the revenue forecast of the market over the given forecast period.
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Companies Profiled in this report includes, JCDecaux, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC, NEC Display Solutions Ltd., OOh!media Ltd., Broadsign International LLC, Stroer SE & Co. KGaA, Mvix Inc, Christie Digital Systems, Ayuda Media Systems, Deepsky Corporation Ltd., Aoto Electronics Co. Ltd.
The global digital out of home advertising market is primarily driven by the adaption of digital advertising in the advertising sector and the advertisers are opting for digital out of home advertising in order for better brand recognition and penetration to consumers, as consumers spend most of their time outside commuting through subways buses, taxis and subways. With recent technological developments in the digital out of home advertising, the digital out of home advertising is being taken to a different level.
The report provides information on the diverse factors impacting the sales of the global Digital Out of Home market. These includes the trends, drivers, and restraints. The significant growth opportunities in the market are also been studied and the ways these opportunities will raise the market growth have also been encapsulated.
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A competitive study of the global market for Digital Out of Home has also been delivered in this intelligence study, in which the profiles of the prominent market players have been revised exhaustively to determine the market's hierarchy. As per the research study, the market is highly fragmented and competitive due to the presence of a number of contestants.
This research study is aimed at presenting a clear picture of the global market to the readers in order to help them is gaining a better understanding of this market. The report's conclusion reveals the overall scope of the Global Digital Out of Home Market in terms of the viability of investments in the various segments of the market, along with an eloquent passage that outlines the viability of new projects that might succeed in the global market in the near future.
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Table of Contents
Global Digital Out of Home Market Research Report 2018
Chapter 1 Global Digital Out of Home Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Production, Revenue (Value), Price Trend by Type
Chapter 7 Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Market Forecast