Albany, NY -- (SBWIRE) -- 11/15/2013 -- In recent years, a series of favorable policies issued by the Chinese government in finance, intellectual property protection and culture industries stimulate the rapid expansion of Chinese TV drama market.

In 2012, 612 TV dramas were launched in China, rising by 50 ones year on year; 19,659 episodes were issued, representing a year-on-year increase of 2,941 ones. Meanwhile, 506 TV dramas made in China (accounting for 82.68%) were published, up 37 ones year on year; 17,703 episodes were released, with a year-on-year growth of 18.48%. The length of each TV drama made in China ascended from 27.58 episodes in 2006 to 34.99 episodes in 2012 averagely.

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In 2012, the transaction value of TV dramas made in China jumped by 44.74% year on year to RMB11 billion, of which RMB8 billion sourced from broadcast copyright trading and RMB3 billion from network copyright trading. In 2011-2012, the transaction value increased significantly mainly because of the growing number of higher-priced classic dramas.

By H1 2013, there had been seven Chinese listed companies engaged in television production and distribution. In 2008-2012, their TV drama revenue grew at over 30%; by the CAGR of TV drama revenue, New Culture (88.67%), Enlight Media (81.63%) and Huace (61.26%) ranked the top three.

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The report consists of the following aspects:

Overview of China TV drama Industry (including industrial chain, business models, profit models, relevant policies, television channels, TV advertising industry, online video industry, etc.)
Chinese TV drama market (including status quo, supply and demand, revenue, export, prospect, etc.)
Chinese TV drama production, distribution and broadcast markets (including status quo, competitive patterns, comparison between listed companies, TV stations, network broadcasting, etc.)
The market of introduced TV dramas by China (including policies, status quo, competitive patterns, etc.)

TABLE OF CONTENT

1 Overview of China TV Drama Industry
1.1 Definition and Industry Chain
1.1.1 Definition
1.1.2 Industry Chain
1.2 Business Model
1.2.1 Production Mode

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2 Development Environments of China TV Drama Industry
2.1 Related Policies
2.1.1 Policies and Regulations
2.1.2 Regulatory System
2.2 TV and Number of Subscribers
2.2.1 Ownership of TV Sets

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