Albany, NY -- (SBWIRE) -- 05/07/2014 -- Researchmoz presents this most up-to-date research on"North American Business Travelers Airport Retail Trends, 2014-2015
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North American Business Travelers' Airport Retail Trends, 2014-2015” is a new report by Conlumino that analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinion and purchasing pattern, and identifies preferred product categories, frequently used payment modes and business optimization activities adopted by airport retailers.

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Key Findings

The highest percentage of North American business travelers' spend '15 min or less' at duty paid airport retail outlets during 2014
For majority of business travelers from North America, shopping at airport retail stores was 'less than 5%' of total shopping during 2014
'Utilization of time' and 'last minute gifts' are key factors motivating North American business travelers to purchase at airport retail stores
96% of North American business travelers' prefer global brands for 'perfumes, cosmetics and personal care' products.

Synopsis

This report examines North American business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing pattern, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency pattern of North American business travelers.

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In particular, it provides an in-depth analysis of the following:

Business travelers' average time spent at airport retail outlets: evaluates time spend per visit by business travelers to an airport retail outlet
Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores
Business travelers' expenditure on product categories: evaluates expenditure of business travelers on specific product categories per visit
Business travelers' purchases at airport retail stores: determines what percentage of business travelers' purchases at airport retail stores are pre-planned or impulsive
Business travelers' key drivers of demand growth in airport retail: identifies key factors which are motivating business travelers to purchase at airport retail stores
Business travelers' leading concerns in shopping at airport retail outlets: analyzes key challenges faced by business travelers when it comes to shopping at airport retail outlets
Frequently used payment facilities by business travelers: identifies mode of payment which are frequently used for shopping at airports by business travelers
Activities for better footfall: examines activities which can be adopted by airport retailers to optimize their businesses.

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Reasons To Buy

The report will analyze the shopping pattern of North American business travelers at airport retail stores and evaluates the average time spent per visit to an airport retail outlet
The report identifies top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively
The report helps airport retailers to restructure planning and operations by understanding the significance of airport websites and 'shop and collect' facilities
The report guides users to implement payment facility by understanding the importance of different modes of payment across the airport retail industry
The report provides information about impulsive or pre-planned product purchasing trends at airport retail outlets.

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