Portland, OR -- (SBWIRE) -- 05/21/2018 -- Personal Care Wipes Market by Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 20172023," the global personal care wipes market was valued at $16,771 million in 2016, and is expected to reach $23,993 million by 2023, registering a CAGR of 5.2% from 2017 to 2023. Europe dominated the global personal care wipes market in 2016, accounting for one-third share of the total revenue.

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Personal care wipes market are disposable hygiene products, majorly used for personal hygiene and cleansing. These wipes are used for maintenance of hygiene, specifically when access to water is limited. In addition, ease to use and prevention of infection owing to their disposable nature have made the use of wipes prevalent among consumers.

Factors such as rise in the population of the infants, growth in urbanization, increase in disposable income of female consumers, and surge in hygiene consciousness among consumers have a positive impact on the personal care wipes market. However, inflated cost of personal care wipes and skin problems caused due to chemical contents in wipes are expected to restrain the growth of the personal care wipes market. Nonetheless, use of intimate wipes to avoid genital skin diseases is on an increase among consumers as a result the intimate wipes segment is presenting major opportunities for market expansion.

Segment review

The report segments the global personal care wipes market based on type, distribution channel, and region. Based on type, the market is divided into baby, general, intimate, and cosmetic. Based on distribution channel, it is divided into online, supermarket and hypermarket, pharmacy, specialty stores, and others. Others include individual sellers and general stores. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The baby personal care wipes segment dominated the global personal care wipes Industry in 2016, in terms of revenue. Substitutes such as soap and cloth lead to skin irritation and rashes while baby personal care wipes are soft for the baby's skin. Growth in awareness of use of baby personal care wipes boosts the demand for this particular segment. However, the intimate personal care wipes segment is expected to witness a significant growth during the forecast period owing to increase in awareness about genital skin care among the female as well as male population.

Based on distributor, supermarket and hypermarket dominated the market due to the fact that supermarket and hypermarket provide product & brand variety along with attractive offers. On the other hand, specialty stores surge the demand for cosmetic wipes segment owing to the skilled workforce with knowledge of skin types and product compatibility.

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Asia-Pacific countries, such as China and India, experience growth in population. This rise in population along with increase in purchasing power and count of female population in these countries are expected to boost the demand for personal care wipes to avoid infectious diseases and skin problems. Baby personal care wipes segment experiences an increase in sales in these countries due to growth in infants' population and baby personal care wipes compatibility with baby's skin; however, few consumers still prefer using general personal care wipes, cloth, or soap for cleaning baby's' skin. Exponential growth in the number of potential buyers in India is expected to drive the market.

Major players operating in the global personal care wipes market are Rockline Industries (U.S.), Diamond Wipes International (U.S.), Kimberly Clark Corporation (U.S.), Procter and Gamble Co. (U.S.), NicePak International (U.S.), Meridian Industries Inc. (U.S.), La Fresh (U.S.), Unicharm International (Japan), Edgewell Personal Care (U.S.), and Johnson & Johnson (U.S.),

Other personal care wipe brands in the value chain include Hangzhou Linan Poem Clean Day Co., Ltd (China), Body Wipe Company (U.S), and DUDE Products, Inc. (U.S).

Key Benefits

- This report provides quantitative analysis of the current trends, estimations, and dynamics from 2016 to 2023, which assist in identifying the prevailing opportunities in the global personal care wipes industry.
- Major countries in each region are mapped based on the revenue contribution to the global market.
- Market player positioning of the industry is provided to elucidate the competitive strengths.
- Porter's Five Forces analysis is used to illustrate the potential of suppliers and buyers in the industry.
- Comprehensive analysis of factors that drive and restrict the market growth is provided.