New Women's Clothing Line Set to Change the Game


Atlanta, GA -- (SBWIRE) -- 01/10/2014 -- Not just another clothing line, Bodyology uses cutting edge moisture management technology to shield clothes from perspiration. The collection has been designed with the modern woman in mind and tailored to perfection for all body types. Unlike cotton t-shirts that absorb sweat, Bodyology extracts moisture from the body and releases it into the air, hence avoiding stained clothes as well as odor. The clothes are extremely comfortable to wear, with some early reviewers saying “it feels like wearing nothing at all”. Bodyology is the only such brand that offers protection from top to bottom. Additionally, the company promotes environmental sustainability, as all of its high performance fabrics are made from recycled materials.

Why Bodyology is the best buy…

- Wearing Bodyology extends the life of clothing as perspiration tends to damage clothes.
- Bodyology helps address sweat related health concerns that surface when skin is in contact with sweat for long periods of time.
- Wearing Bodyology results in lower dry cleaning costs because customers get more wear out of their clothing.
- Wearing Bodyology increases confidence and peace of mind.

"I was running late for a meeting, but I wasn't leaving the house until I found my Bodyology." Renee D. from Atlanta (participant in early focus group)

The pre-launch sale begins January 20th during which all customers will receive a 20% discount. To learn more about Bodyology, click here or visit Follow Bodyology on social media at @BodyologyWear.

About Bodyology
Bodyology is the brainchild of Kelly Burton, a PhD holder from Emory University. She and her team are dedicated to creating beautiful and functional clothing for modern day women like her who continue to suffer from an age-old problem – sweat!

“Women’s lives are busy enough without worrying about whether or not they will sweat through their clothes. Bodyology seeks to meet that need. We’re convinced that once women try our products, they will wonder how they ever got along without them.” says Kelly.

Media Contact
Name: Kelly Burton
Phone Number: 404-399-9506