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Nigeria Black Friday eCommerce Barrels Forward According to Manufacturing Journalist TR Cutler

Nigeria Black Friday eCommerce Barrels Forward According to Manufacturing Journalist TR Cutler


Oakland Park, FL -- (SBWIRE) -- 01/10/2017 -- Africa's two leading e-commerce startups, Jumia and Konga, topped their 2015 Black Friday merchandise sales in Nigeria—even as the country weathers currency volatility and recession, according to manufacturing journalist, Thomas R. Cutler.

The shopping spree of the continent's most populous nation has become a de facto test event for each venture's business model. Collectively backed by over $400 million in VC funding, both Konga and Jumia are competing to bring online sales to the masses in a region still lacking many of the requisites for doing e-commerce.

Even so, the development of digital shopping is barreling forward while reshaping the consumer landscape in Africa's largest economy.

Thomas R. Cutler will meet with the Manufacturing Media Consortium in Africa in September 2017.

About TR Cutler, Inc.
TR Cutler, Inc. was founded seventeen years ago by Thomas R. Cutler. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (, the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler maintains extraordinary relationships with clients, journalists, editors, economists, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in 1999, which now has more than 6,000 global members including journalists, editors, publishers, and economists, worldwide writing about trends, industrial data, manufacturing case studies, material handling profiles, and robotics feature articles. Cutler works with thousands of media outlets to expand the coverage and importance of the manufacturing media coverage.

Cutler has authored more than 6,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals each published in leading monthly trade magazines, B2B periodicals, blogs, and marquis publications globally. Cutler is the most published freelance industrial journalist worldwide, and more than 3500 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.