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Global Non-Alcoholic Drinks Market - Industry Segment, Trends and Forecasts Up to 2019

Transparency Market Research ( includes new market research report "Global Non-Alcoholic Drinks Market" to its huge collection of research reports.


Albany, NY -- (SBWIRE) -- 12/24/2014 -- This research report focuses on the non alcoholic drinks market to provide information on the global and regional trends that prevail in this industry. The nonalcoholic drinks market is comprised of soft drinks and other beverages that do not have any alcoholic content. The qualitative and quantitative insights contained in this report are designed to help market players formulate growth strategies, create financial models, and develop investment plans. This report succinctly and efficiently provides you with all key aspects of the non alcoholic drinks market, such as: competitive landscape, product innovation, new consumer demand trends, regional regulations, import and export landscape, segmentation of the market based on product, as well as recommendations for growth.

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The non alcoholic drinks market report is comprised of numerous chapters, each dedicated to a single facet of the non-alcoholic drinks market. The executive summary of this market research report consists of a bird's eye view of the entire non alcoholic drinks market. In short, this report provides you with an accurate and timely snapshot of the global nonalcoholic drinks market.

Overview of the non alcoholic drinks market

The global non alcoholic drinks market is comprised of a myriad of beverages (sometimes referred to as soft drinks). Key product categories within the non alcoholic drinks market are: sparkling ciders, tea, coffee, juices, soft drinks, energy and sports drinks, and sodas among others. Beverages without any alcoholic content are colloquially referred to as 'virgin drinks' in the United States. Typically, nonalcoholic drinks do not contain more than 0.5% alcohol or spirit. Thus, products such as 'nonalcoholic' wines and beers also fall under the general nonalcoholic drinks market.

The global nonalcoholic drinks market is largely dominated by the two regions of North America and Europe. Here, this market continues to enjoy a steady rate of growth, and market players have fuelled this growth by consistently introducing new products, flavors, and innovative packaging. Low-calorie products are an area of healthy growth in the overall nonalcoholic drinks market. In many European markets, these drinks account for about 30% of the total sales of soft drinks.

The Union of European Soft Drinks Associations (UNESDA) states that in Europe, the consumption of non-alcoholic beverages surpasses 120 billion liters each year. In the United States, on the other hand, nonalcoholic beverage sales, such as ready-to-drink tea and coffee, have seen a spike. Sales of such drinks will continue to growth over the forecast period of this report.

There are numerous factors driving the growth of the nonalcoholic drinks market. The key factor is a greater emphasis on functional beverages, such as fruit juices. A number of health- and calorie-conscious consumers are choosing functional beverages over alcoholic drinks. A higher number of consumers now directly associate regular alcohol consumption with serious health problems such as cardiovascular diseases, liver failure, as well as cancer. This factor has steered the many consumers toward soft drinks and nonalcoholic beverages.

In addition to fruit juices and functional drinks, the nonalcoholic drinks market is witnessing an increase in the demand for (and consumption of) green tea. These drinks, that have proven to have high levels of antioxidants that are released into the bloodstream, are increasingly preferred by discerning consumers. Antioxidants are known to combat the onset of cardiovascular diseases, cancer and so on.

In 2009, the launch of probiotic juices by Swedish dairy firm Skane Mejirier was a major development in the non alcoholic drinks market. These drinks were marketed on their ability to fortify the immune system. However, the non alcoholic drinks market came under the scanner of regulatory authorities in the United States because not all of the drinks in this market are entirely free of alcohol. This led to certain restrictions being imposed on 'non alcoholic' beers and wines. Another factor that the market needs to address is that of health concerns associated with carbonated soft drinks and sodas. These sugar-laden drinks are also considered as a contributor to the obesity epidemic, especially among children. The UNESDA has attempted to address this problem by prohibiting the sale of such soft drinks in primary schools across the European Union.

Companies mentioned in the non alcoholic drinks market

Some of the leading names in the non alcoholic drinks market are: Pepsi, Coca Cola, Nescafe, and Starbucks.

This market research report analyzes the following geographies:

- North America
- Asia Pacific
- Europe
- Rest of the World

This report provides comprehensive analysis of

- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years

Key highlights of this report

- Overview of key market forces propelling and restraining market growth

- Up-to-date analyses of market trends and technological improvements

- Pin-point analyses of market competition dynamics to offer you a competitive edge

- An analysis of strategies of major competitors

- An array of graphics and SWOT analysis of major industry segments

- Detailed analyses of industry trends

- A well-defined technological growth map with an impact-analysis

- Offers a clear understanding of the competitive landscape and key product segments

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