Recently published research from Euromonitor International, "Non-Store Retailing in Estonia", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 01/20/2015 -- Non-store retailing is continuing to enjoy relatively significant growth in 2014. However, it should be noted that this performance is being entirely driven by internet retailing. Moreover, the channel's rapid development has affected the performances of direct selling and homeshopping. This has led players operating in the latter channels (especially homeshopping) to also open online outlets. It should be noted that direct selling has not been affected very seriously and is continuing to register positive growth. This is primarily thanks to the channel?s more personal and direct approach.
Non-store retailing in Estonia is highly fragmented due to the many players present. However, Elion Ettev?tted AS is set to lead the channel in 2014 with a value share of 4%. Elion Ettev?tted AS is one of the leading telecommunication operators in Estonia and has established a large physical outlet and online network primarily offering consumer electronics. The popularity of its online store is a result of it being a well-known and trusted brand. Nevertheless, Elion Ettev?tted AS is quite closely followed by large-scale international and also local players.
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Over the forecast period general retailing will be largely shaped by the growing internet retailing channel, which will also contribute to the growth of non-store retailing. Moreover, there remains plenty of room for further growth as according to the Eurobarometer survey conducted on behalf of the European Commission in 2013, 46% of Estonians purchased something online during the previous year. The forecast period will see the appearance of new outlets, including both pure and multi-channel solutions. The latter, however, might even have greater potential if a company?s physical stores are already popular. Over the next five years one crucial issue regarding internet retailing and other non-store retailing channels will be their perceived safety and security. It should be noted that consumers not only want to be sure they receive their ordered products in a reasonable period of time and in a satisfactory condition from a secure environment, but also want proper consultation and other services. Although direct selling and homeshopping will continue to be adversely impacted by internet retailing, a significant decline is not projected for them. Vending will even see reasonable growth through exploiting the greater need for convenience.
Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Estonia with research from Euromonitor's team of in-country analysts.
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If you're in the Non-Store Retailing industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Non-Store Retailing in Estonia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- Is non-store retailing outperforming its store-based peers?
- What factors are influencing the growth of non-store retailing in Estonia?
- How is internet retailing developing in Estonia?
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