Boston, MA -- (SBWIRE) -- 04/10/2014 -- Published by Canadean, North America Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.

Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

What is the current market landscape and what is changing?
2012 proved to be a mixed bag across the drinks industry where packaged water consumption rose by 7%, bulk/HOD water steadied after years of decline, carbonates had another disappointing year, juice sales declined by 4% whereas squash/syrups saw an impressive growth of 12% over the year.

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What are the key drivers behind recent market changes?
Health-consciousness, sheer variety, the demand for added value, a gradual change of consumers' taste preferences as well as the widely affecting adverse economic situation across the globe have all impacted heavily upon the overall drinks market.

What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits
Data for 28 individual beverage categories, covering historical trends (1999-2013 provisional and 2014-2019 forecast provided in excel).

Data measures in million litres and litres per capita

Supporting analysis for the individual beverage categories

Canadean's North America Beverage Forecasts includes data tables for Canada and the USA.

Supporting text for the USA.

Key Market Issues
Sales are forecast to grow by approximately 3% in 2014, which is partly attributed to the growing consumers trend to regard wine as a popular drink at the dinner table, and not just for special occasions.

White milk is suffering from the sharp decline in home breakfast consumption, where it is heavily geared as a drink in its own right or as an accompaniment to breakfast cereals.

Consumers of carbonates are much less likely to remain loyal throughout the day, instead opting for alternative beverages to suit the occasion and for refreshment.

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