Boston, MA -- (SBWIRE) -- 06/05/2014 -- The ongoing difficult economic situation in Portugal and consistent declines in consumer expenditure had a negative influence on sales of analgesics during the second half of the review period and resulted in declines being recorded in the category during 2011 and 2012. However, the situation eased slightly in 2013 as the current value decline recorded in analgesics in 2013 was marginal. While many Portuguese consumers continue to seek cost savings when purchasing analgesics and volume sales in some analgesics categories continued to fall as consumers returned to using reimbursed products instead of OTC products in some categories, declines in the category during 2013 were merely marginal. There is still keen interest in self-medication in Portugal as time constraints mean that many consumers are prepared to treat their own minor ailments and complaints themselves rather than visiting doctors or other healthcare professionals. Analgesics are among the most used and most prevalent of all OTC products in Portugal and during 2013 analgesics was the second largest OTC category, accounting for 22% of overall OTC retail value sales.
View Full Report Details and Table of Contents
Novartis Farma - Produtos Farmaceuticos SA remained the leading company in analgesics in Portugal in 2013 with a 12% value share. The company maintains a strong portfolio of brands in Portugal, including the leading brands Voltaren and Parsel. Bayer Portugal SA was the second ranked company in analgesics in Portugal during 2013, with a 10% value share thanks to its Aspirina and Asprina C brands. However, each of these two leading companies lost value share in 2013, mainly to the benefit of generic OTC analgesics.
Analgesics in Portugal is expected to continue developing further during the forecast period, with demand in the category likely to be driven mainly by the increasingly stressful lifestyles being led by the majority of Portuguese consumers and the fact that new product developments are offering consumers more advanced formulas and are targeting the treatment of various types of pain. Spending on mass media campaigns and promotions among the leading players in the category are likely to increase as a result, a factor which is likely to help to attract new consumers to the category during the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Healthcare research reports at Fast Market Research
You may also be interested in these related reports:
- Analgesics in Japan
- Analgesics in Spain
- Analgesics in Macedonia
- Analgesics in Greece
- Analgesics in Algeria
- Analgesics in the Netherlands
- Analgesics in Hungary
- Analgesics in Ukraine
- Analgesics in Bulgaria
- Analgesics in Venezuela