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Now Available: Baby and Child-Specific Products in South Africa

Fast Market Research recommends "Baby and Child-Specific Products in South Africa" from Euromonitor International, now available

 
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Boston, MA -- (SBWIRE) -- 06/27/2014 -- South African consumers continued to seek more value and convenience when purchasing baby and child- specific products in 2012. Manufacturers responded by running price promotions and offering larger and more economical pack sizes. Product quality, price and size formed the basis of the decision-making process for cash constrained consumers.

Competitive Landscape

Johnson & Johnson has continued to lead the South African baby and child- specific products market with a current value share of 37%. Tiger Brands followed suit with a current value share of 18%; this was attributed to its Elizabeth Anne?s by Purity brand. These two players dominate the baby and child-specific products category when it comes to skin care, hair care and toiletries. When it comes to the baby sun care category, Incolabs lead the market with their Tropitone Water Babies product range. Other players within the category include Procter & Gamble, Nkunzi Unsgaard, Adcock Ingram and Kimberly-Clark Southern Africa. There are a number of players with significant presence targeting lower socioeconomic groups, these include Amka Products, Avon Justine; and private label product ranges including Pick n Pay Real Baby, Clicks Baby, Clicks Sensitive Baby and Dis-Chem Baby Things.

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Industry Prospects

Baby and child-specific products constant value sales over the forecast period are expected to be slower than those recorded over 2007- 2012. Forecast volume growth rates for most product categories are also expected to fall below the review period CAGRs. The general slowdown in volume growth terms will be mainly due to product price inflation. In the face of economic uncertainty, manufacturers will continue to add value through innovation in the form of price promotions, formats and formulations; this, coupled with rising penetration of private label products will restrict growth in total constant value sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in South Africa market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in South Africa?
- What are the major brands in South Africa?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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