Fast Market Research recommends "Chile Information Technology Report Q1 2015" from Business Monitor International, now available
Boston, MA -- (SBWIRE) -- 11/28/2014 -- Our bullish outlook for the continued development of Chile's IT market over the medium term remains in place, however we expect growth to be held back slightly in 2015 by the depreciation of the peso against the US dollar. Looking at the medium term, we believe high levels of spending per capita and the highest PC penetration rate in the region, bodes well for growth of software and IT services in the market - an important sign of market maturity. Nevertheless, there is still significant growth from hardware sales, with new form factors, such as tablets, enabling volume growth to continue, even as the value of the market grows at a slower pace. Meanwhile, Chile's forward-looking government supports the rate of ICT growth with key developments such as the Imagine Chile Digital Agenda for 2013-2020 and a move to encourage entrepreneurship among IT companies.
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Headline Expenditure Projections
Computer Hardware Sales: We expect sales to rise to CLP886bn in 2015, an increase of 6.1%. Tablet sales forecast to outperform again in 2015 but we also forecast a return to growth for the notebook market.
Software Sales: CLP362bn in 2014 to CLP394bn in 2015, an increase of 8.8% in local currency terms. The falsest growth is expected to be in more complex enterprise software such as CRM and BI as demand moves beyond basic ERP solutions.
IT Services Sales: CLP781bn in 2014 to CLP850 in 2015, an increase of 8.7% in local currency terms. Cloud computing demand will be the main medium term growth driver, but in 2015 we anticipate e-services will drive growth through adoption of payment and digital document storage services in the healthcare, transport, retail and finance verticals.
Key Trends And Developments
The outlook for the growth of emerging technologies in Chile is mixed over the medium term. Major private sector investment, as well as government programs, are extending the reach and increasing the capacity of data networks, which...
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